Isabelle O'Carroll
Senior content designer, London

Hi, I’m Isabelle.

I’m a senior content designer with a background in copywriting and journalism.

What do I do?

I've got ten years’ experience creating and delivering everything from content strategies and style guides to UI copy and UX journeys. I'm skilled at taking complex subject matter and turning it into accessible and engaging experiences. I enjoy searching out things that need improving, and finding the right people within an organisation that can help me develop solutions.

What I’ve done:

Developed 100+ courses and quizzes for Carlsberg’s global hospitality platform Skillable. Created and implemented a content strategy for the launch of Wellcome Trust’s primary science product Explorify. Worked on a mix of complex energy products for OVO, from journey mapping to running workshops and conversion flows.

I have also worked for Skype, Camden Council, Made by Many, M&S and ASOS.

If you’d like to know more check out my LinkedIn page or email me for my portfolio.

Other stuff:

You may have seen my words in Vittles, Pellicle, Bon Appetit, Grazia,, Refinery29, Self, BuzzFeed or NYMag’s Strategist.

I wrote Fashion Mash-Up, a deluxe fashion dress-up book illustrated by Daisy de Villeneuve.

I’m also the co-creator of You’re Doing Great, a toolkit to help you run a life appraisal network with your friends.